Wednesday, July 18, 2012

Capt. Roland "Rookie" Leary and North Carolina Shrimp

 

click play button in center of video to play

Signs, radio spots, billboards and television commercials are all elements of grocery store advertising.  So when BI-LO Grocery stores wanted to do a television commercial to promote their seafood sales, they didn't hire a professional actor, they scouted the North Carolina coast until they found a real shrimper.  Capt. Roland "Rookie" Leary of Hobucken fit the bill.  Pitching fresh North Carolina wild caught shrimp was a perfect fit for the Goose Creek Island waterman.  And to make the commercial even more salty, Capt. Michael "Jimbo" Ireland's trawlers serve as the backdrop in the promotion. 



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